Target, Positioning, and Marketing Mix at Bmw

Target, Positioning, and Marketing Mix at BMW is one of the world’s biggest extravagance vehicle organizations and it is straightforward why. Not exclusively does this superior auto brand have a high resale esteem, yet solid brand faithfulness and a much greater net revenue than mass-delivered vehicles (Holloway, 2002). This thusly empowers the excellent creator to spend more on innovative work into the psyches of its objective market to improve, further developed vehicles with a ground-breaking brand picture. BMW is a German vehicle, cruiser and motor assembling organization, which claims and delivers the Mini brand, and is the parent organization of Rolls-Royce Motor Cars. BMW is notable for its lively, yet modern picture which has been developed since the 1970’s with many engine sports triumphs, and its BMW Group’s overall statement of purpose, â€Å"To be the best premium producer in the industry† (http://www. bmwgroup. com). Most of BMW’s achievement is ascribed to the advancement of a steady advertising arrangement, the ‘market niche’ procedure. The organization has assembled is brand on four guiding principle, which are innovation, quality, execution, and restrictiveness, though BMW has generally situated its image to be seen as the pioneer in execution (Arnold, n. d. ). Actually, the BMW gathering and all BMW models are about execution out and about and inside the plant where they are fabricated. The central center advantages for BMW clients are dependability, solidness, and style. Individuals who purchase BMW are additionally paying for the designing and quality, not for breakdowns (Arnold, n. d. . Purchasers regularly expect certain characteristics in their vehicles when they buy at BMW. Brand relationship of German extravagance brands like BMW incorporate amazing, excellent, quick, pricy, rich, tasteful, and smooth (Holloway, 2002). BMW proprietors as a rule buy since they realize they can depend on its strong foundation of top notch vehicles, and prevalent execution, yet they likewise realize they are getting a vehicle that looks lively, tasteful, and costly simultaneously. Innovation assumes a tremendous job in the contrast among BMW and its rivals. BMW has consolidated its boss quality item with that of innovation to upgrade BMW administration experience for its clients. Actually, research by Wanke, Bohner, and Jurkowitsch, (1997) recommend that BMW’s Augmented Reality has made the extension and broadens this present reality by adding virtual data to help BMW Service staff in their profoundly requesting specialized work. Utilizing enlarged reality, a BMW repairman gets extra three-dimensional data on the motor he/she is fixing. For instance, increased reality can be utilized to help in diagnosing and tackling the shortcoming in and motor (Horatiu, 2009). Aside from the genuine condition, professionals can see for all intents and purposes vivified parts, the devices to be utilized and hear guidance on every one of the working strides through earphones coordinated inside the goggles (Horatiu, 2009). Next stands the selectiveness of BMW’s expected item and the ideas’ beginning think of. BMW now makes vehicles utilizing assets that would some way or another be squandered by effectively utilizing them. For example, the Landfill Gas-to-Energy Project at BMW used to lessen its dependence on flammable gas and better uses the beforehand undiscovered methane, which is a result of disintegrating junk and can effectsly affect air quality. By transforming this methane into vitality, the plant has decreased carbon dioxide discharges proportionate to expelling 61,000 vehicles from the U. S parkways every year (Arnold, n. d. ). Today, 63 percent of the plant’s complete vitality is gotten from landfill gas (Arnold, n. d. ). Not just that, this undertaking has three center advantages, it lessens the measure of destructive ozone depleting substances discharged into the air, permits BMW to utilize a squandered vitality source by changing the methane gas created from the close by Palmetto Landfill into power to warm for the plant, and it sets aside a ton of cash for the organization overall (Arnold, n. . ). BMW is presently the principal auto organization on the planet to utilize efficient power vitality to fuel its work of art office. Besides, since its beginning, the task has been extended to use landfill gas to fuel 23 stove burners in the paint shops at BMW and gracefully roundabout warmth to these regions (Arnold, n. d. ). Moreover, advertisers have grouped BMW items as forte merchandise since they have a one of a kind trademark or brand distinguishing proof for which an adequate number of purchasers are happy to put forth an extraordinary buying attempt (Kotler and Keller, 2009). Shoppers who buy BMW’s are happy to make a huge effort and travel a remote place to get one. Truth be told, BMW is an item that remains over the rest requiring next to no if any correlation with different brands as purchasers definitely know precisely what they are searching for when looking for this specific kind of vehicle (Holloway, 2002). In this way buyers that buy BMW’s are speculation purchasers and regularly have upscale buying propensities. What's more, it is this explanation that BMW, in contrast to numerous different advertisers, has quit accentuating socioeconomics, for example, focusing on clients dependent on age and salary, and tarted focusing on dependent on mentality and way of life. BMW advertisers comprehend that their clients are worried about status, thus this is the thing that they concentrate on. When publicizing BMW advertisers have concentrated on the points of interest of the BWM and accentuation are regularly positioned on the way that BMW is persistently dealing with its vehicles execution quality through time, and examination (Boudette, 2005). It reliably endeavors to improve its items and for quite a long time has created exceptional yields and pieces of the pie for this very explanation. Preferably, BMW’s situating has been kept up over such an extensive stretch of time in light of the fact that the organization has and builds up a mind blowing upper hand. As far as value, BMW’s mid-run vehicles start around $29,400 up to the most lofty and lavish vehicles estimated around $130,000 (Boudette, 2005). Also, every new BMW is secured by a restricted guarantee for deserts in materials or workmanship for the initial four years or 50,000 miles, whichever starts things out. BMW likewise offers a rust insurance program for 2006 and more up to date models, which gives a 12-year restricted rust puncturing security without mileage impediments (http://www. bmwgroup. com). Extra adornments and administrations offered by BMW incorporate iDrive, Real Time Traffic Information, BMW Roadside Assistance, and BMW help even more reasons why purchasers pick BMW. iDrive joins BMW vehicles’ with correspondences, route and amusement capacities permitting proprietors to cause calls, to tune in to music, plot courses and discover spots to stop en route, with only one controller all simultaneously. Ongoing Traffic brings proprietors down shorter and quicker courses, keeping them from stalling out in rush hour gridlock. It recognizes car crashes and postponements progressively and persistently refreshes the administration 24 hours every day, 7 days per week, while littler markets report just during typical driving hours (http://www. bmwgroup. com). BMW Roadside Assistance is a component most BMW proprietors find encouraging supposing that they are voyaging and get a level, come up short on gas, or need a tow BMW will send somebody out promptly to help regardless of where the client is found. BMW proprietors are shrouded in each of the 50 states, in Canada and Puerto Rico, regardless of whether another person is driving the vehicle. These administrations are offered 24 hours, 365 days every year, at no extra expense, and with no mileage limitations (http://www. bmwgroup. com). BMW help, then again, fills in as a conviction that all is good, and is there for BMW customer’s security. It is an advantageous help that includes true serenity for BMW proprietors, and is appropriately prepared in 2007 and later models. BMW help is a piece of the Ultimate Service at BMW, and is incorporated at no extra expense for as long as 4 years. This administration associates proprietors to a reaction expert that can help with nearly everything, from a crisis circumstance to bearings and traffic data by only a press of a catch (http://www. bmwgroup. com). At BMW dispersion is about the utilization of reliable gauges of value, security, and procedures at all areas. They ensure overall premium items made by BMW Group just as the cautious utilization of assets being the core value behind all creation and arranging. Its living structure is the thing that empowers it to respond deftly to client requests and market necessities and conditions all through the world (Ludwig, n. ). This is the reason they have such adaptability in models, just as their capacity to assemble extra quantities of specific models in different plants, if vital. BMW gives its buyers precisely what they need fabricating models with alternatives modified to fit the individual shopper (Ludwig, n. d). Subsequently, the company’s businesses keep not many v ehicles on the parcel. Rather, BMW offers private showrooms where clients can see vehicles and spot orders with singular custom alternatives that they select (Ludwig, n. d). After the vehicle has been chosen and the client has picked their individual custom highlights, BMW guides its assembling plant to create the vehicle and convey it inside merely days. Strategically, with regards to BMW and the channel of data, it implies utilizing CRM to reinforce correspondences with its sellers and make it as simple as feasible for expected clients to get all the purchaser data they need (Ludwig, n. d). BMW bunch additionally utilizes web based business procedures as a way to investigate the market for powerful business. The gathering presented a requesting framework in 1998 which gives sellers the choice of demonstrating clients their ideal vehicle on the screen and affirming the conveyance date on the spot. Using this framework, the time span when the vehicle can be buil

Philosophy Historiography Marquis De Sade Essay Example | Topics and Well Written Essays - 500 words

Reasoning Historiography Marquis De Sade - Essay Example Once more, their need is being proposed and required for an individual to shape a genuine feeling of self and division from others. In the case of Vlad Dracula, the horrible vampire who used to suck the blood of its casualties around evening time, every one of the three thoughts of intensity, delight and brutality are joined. Dracula is without compassion, love, caring emotions, yet is loaded up with a severe feeling of self. He exemplifies vanity and self-centeredness, unmistakably isolating himself from his casualties in his being better than them. Another model in this subject is that of the witch chases. A couple of hundreds of years prior, individuals began dreading individuals (particularly ladies) who would in general display bizarre highlights, capacities or forces. They could be healers, ladies who know an uncommon calling or one that intrigued or confused others. Whatever the case was, these ladies were reproved as others, witches, malicious ladies that craving to make mischief and insidiousness deeds others. Each and every individual who didn't fit the typical principles was in danger to be regarded all things considered, and at a specific time, things got unfathomably wild, as hundreds and thousands of individuals were pushed off and killed due to their distinctive self, for their being other, as the network characterized it. These and different rages in the sixteenth and seventeenth hundreds of years (yet additionally in different hundreds of years) outline that there was a dread of others, of outsiders, of individuals with abilities that surpass the standard. As it were, an aggregate feeling of self for the network was characterized, and any individual who didn't satisfy those gauges and conventions confronted an awful discipline, which was normally demise. Here we see the utilization of savagery and force the larger part has over the minority, the people. We can see that religion has had its part in these issues. Initially, religion frequently manages the issues of intensity, savagery and joy. For the most part, Christianity (as

Student Exchange Essay Samples - Tips to Choose

Student Exchange Essay Samples - Tips to ChooseWhile you are looking for student exchange essay samples, always keep in mind that you are not just searching for the right one. You should always bear in mind that if you are in the process of completing a student exchange program, you must be careful in selecting the one that you want to read and you must always keep the other's preferences in mind.When you search for student exchange essay samples, you will be able to see many kinds of essays. But it is not really that easy to determine which one to choose from them. So, here are some guidelines that you can follow in your search.The first thing that you should do is to look for online journals or websites. There are many journals and sites where you can find students' and teachers' comments on essays written by both the writers. All you have to do is to go to the websites or journals, and check out the comments. This is the best place where you can find the perfect exchange essay sam ples for your student.Once you have finished finding the sample that you want, you must be sure to look at all the details carefully. Check whether the essay samples are written according to the syllabus or not.Now, you must be asking why? Well, it is because if the sample is written according to the syllabus, then there is less probability of any plagiarism. This is because the writing styles are almost similar and this is how the school chooses the candidate for the exercise. If the writer does not follow the syllabus and actually uses his or her own style, then the school will not approve the writing to be used for the competition.So, when you are looking for student exchange essay samples, make sure that the sample is written according to the syllabus so that you are assured that it is written according to the syllabus. Do not settle for just the random quotes as they are not very accurate.The last thing that you must do is to make sure that you read the entire exchange paper ca refully. This is because sometimes, the writer would insert something wrong or will also make a typo that can make the entire exchange paper look very incorrect.Therefore, when you are looking for student exchange essay samples, it is important for you to ensure that you keep the school syllabus in mind. While you are doing so, you will be able to find an ideal one for your student.

Sarbanes Oxley Act Of 2002 - 1635 Words

In order to prevent the happening of such disaster, the USA congress enact a new regulation named Sarbanes-Oxley Act of 2002 , also called â€Å"Public Company Accounting Reform and investor Protection Act† The main purpose of the act is to protect shareholders and general public from accounting errors and fraudulent practices in the enterprise, as well as improve the accuracy of corporate disclosures. (Mike Oxley 2002). Sarbanes-Oxley Act of 2002 is deemed to be one of the most virtual governance reforms and corporate disclosure in the United States history. This act made it possible to quantity the responsibilities of company’s management. Pursuing personal interests is nature calling and nobody can predict the future accurately, which†¦show more content†¦2.2 PCAOB In some particular case, the accounting standards exactly are the problems. The legislation fixed it though asking those special institution, such as the Securities and commission and the Financial Accounting Standards Board, to tighten the accounting standards. For instants, the â€Å"special purpose entities†, that is a institution created by non-profit company , used to treat some particular risk facing by the company during their operating. Nevertheless, in Enron’s case, such institution seems just like useless decorations for their fraud. As required in Sarbanes-Oxley, the capital of Financial Accounting Standard Board should come from itself or public companies. Have no benefit-based relationship with accountants. It ensure that the membership of Financial Accounting Standard Board was independent from accounting operation. The rise in accounting restatements and earnings manipulation suggested that the deeper issue was not with the accounting standards themselves , but rather with the enforcement of those standards through auditing (Bratton, 2003). The Sarbanes-Oxley created a new institution in the first section named Public Company Accounting Oversight Board(PCAOB). During those years before the create of PCAOB, there were some independent agency and private regulatory institution, such as SEC and American Institute of Certified Public Accountants. A common problem of those institution was that the quality of audits was cheap. For

Youth Suicide - 3237 Words

Spring 2010 SOUTHERN CALIFORNIA ACADEMIC CENTER OF EXCELLENCE ON YOUTH VIOLENCE PREVENTION, UNIVERSITY OF CALIFORNIA, RIVERSIDE Fact Sheet YOUTH SUICIDE by Michiko Otsuki, Tia Kim, and Paul Peterson Introduction Youth suicide is a major public health problem in the United States today. Each year in the U.S., thousands of teenagers commit suicide. Suicide is the third leading cause of death for 15-24 year olds, and the fifth leading cause of death for 5-14 year olds. (American Foundation of Suicide Prevention [AFSP], 2010; National Center for Health Statistics [NCHS],2006) The reduction of adolescent suicide is one of the major objectives of the Healthy People 2010 Initiative (Department of Health and Human Services, 2010). Scope†¦show more content†¦The home is the most common location for firearm suicides by youth (Brent et al., 1993). 2 Maladaptive coping skills Maladaptive coping skills and poor interpersonal skills limit adolescents’ ability to problem solve, thereby increasing the likelihood that suicide will be considered the only solution (McBride Siegel, 1997). Early youth substance use also increases the risk of suicidal behaviors (Swahn, Bossarte, Ashby, Meyers, 2009; Cho et al., 2007; Swahn et al., 2008; Swahn Bossarte, 2007). Stressful life events Adolescents who attempt or complete suicide experience multiple negative life events (Reinhertz et al., 1995). The events may have occurred in childhood, such as physical and/or sexual abuse, neglect, separation and previous suicide attempts (King, O’Mara, Hayward, Cunningham, 2009). These stressors often overwhelm the coping skills of the adolescent because of his/her inexperience with such life situations (Wagner, Cole, Schwarzman, 1995). Other life events are also associated with suicide risk: interpersonal losses (e.g., breaking up with a boyfriend/girlfriend), legal or disciplinary problems (e.g., getting into trouble at schools or with a law enforcement agency), andShow MoreRelatedSuicide And Youth Suicide1234 Words   |  5 Pages Suicide is the 10th leading cause of death in the US. The percentage of gun deaths by suicide is 64%.Youth suicide rates are going up at an alarming rate in the years. The number one method that people go to is firearms, 49.8% of suicidal people chooses this method.They found that in 2014, the most recent year for which data is available, the suicide rate for children ages 10 to 14 had caught up to their death rate for traffic accidents (source 1). In all, 425 children ages 10 to 14 killed themselvesRead MoreEssay on Youth Suicide1214 Words   |  5 PagesYouth Suicide Introduction Suicide is a tragic event. It has a profound personal effect on all associated with the person who died. Families, friends and society as a whole are affected. There is a particular poignancy when the suicide is that of a young person at the threshold of life. Australia has the fifth highest suicide rate per 100 000 persons in the world. While suicide is highest among males, suicide attempts are higher among females and youth suicideRead MoreCauses Of Youth Suicide1316 Words   |  6 PagesYouth Suicide Suicide can be described as a process which includes thoughts of death (killing one’s self), to the actual act of carrying out the suicide attempt. In the United States, suicide is the third leading cause of death among our young people (McWhirter, McWhirter, McWhirter, McWhirter, 2017). Approximately 16% of youth have thoughts of suicide, 13% will attempt to develop a plan, and 8% will actually carry out this plan every year (McWhirter et al, 2017). Every day, five young peopleRead MoreEssay on Suicide Among Youth1302 Words   |  6 PagesSuicide Among Youth A suicide attempt is a non-fatal act in which an individual deliberately causes self- injury and should be recognized as a method of communication from a youth who may be experiencing severe problems. Canadian statistics from the Suicide Information and Education Center in 1996 recorded 25 000 attempted suicides and 250 successful suicides. 1 in every 100 people who try to commit suicide will die. Based on the 1996 statistics one can assume that these numbers have increasedRead MorePreventing Youth Suicide Essay2131 Words   |  9 Pages Youth suicide is a public health concern. Suicide is the fifth leading cause of death among children ages 15-24. Recently, more young people died from suicide than from cancer, heart disease, diabetes, and other medical conditions combined (Miller, Mazza, Eckert, 2009). 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A Woman And A Nail - 1451 Words

A Woman And A Nail Judges 3-5 For almost 20 years the Israelites had served Eglon, the wicked king of Moab. Then Ehud, a man that the Lord had raised up to save the Children of Israel, killed Eglon. Eglon is the only person in the Bible who is described as being â€Å"very fat.† Ehud, a Benjamite, was the second judge of Israel. He was a left handed man who wore a dagger on his right thigh. After Ehud killed Eglon, the Land enjoyed peace for 80 years; however, â€Å"When Ehud was dead the Children of Israel again did evil in the sight of the Lord.† Those were the days when everyone did what was right in his own eyes. Although, the Lord had delivered the nation of Israel on several occasions, they had gotten careless and sinful again; therefore, The Lord sold them into the hands of Jabin, king of the Canaanites. That is not the only time God has judged His people by selling them to the oppression of the enemy and America needs to wake up before it’s too late. Now, I remind you that this is not a fable; it’s a true life story from the Bible, which contains excellent encouraging lessons for today’s Christian. V In fact, I have about a half-dozen sermons that I preach from this story, but don’t worry; I’ll only be using one of them today. The Children of Israel were to have driven the Canaanites out of the land, and they did so to a degree, but not completely. The Israelites swept down across the land and conquered it; nonetheless, there were groups of Canaanites that wereShow MoreRelatedA Woman And A Nail1294 Words   |  6 PagesA Woman And A Nail Judges 3-5 For 18 years the Israelites had served Eglon, the wicked king of Moab. Then Ehud, a man that the Lord had raised up to save the Children of Israel, killed Eglon. Eglon is the only person in the Bible who is described as being â€Å"very fat.† Ehud was the second judge of Israel, a Benjamite and a left handed man who wore a dagger on his right thigh. 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The color red is interpreted in poetry as a figure of speech for passion, anger and strong emotions. Satyamurti is suggesting that women who paint their nails red are trying to seek attention from the world. She uses different relationships to the women: her daughter, her lover, and the society and tell how they would react to red nails. The first word in every line starts withRead MoreMall Observation Essay1112 Words   |  5 Pagesfloor near Sears, there is a nail salon that goes by the name of â€Å"Royal Spa†. There was a bench nearby so I took a seat and observed the interaction between the nail tech and a white American lady. She looked as if she was in her mid-forties and perhaps wealthy since she had a large Louis Vuitton bag next to her side. I could hear the Asian nail tech trying to converse small talk with her client. 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Theme Assignment- Night free essay sample

Night Theme Assignment Holocaust survivors provide an opportunity for studying the lasting effects of massive suffering and extremely stressful experiences. Before the Second World War, the Germans made laws, which said that Jewish people are no longer welcomed in Germany. German people began to persecute them. When the Second World War started most of the Jews were brought to concentration camps all over Europe including Eliezer and his father. Everyone who was in one of these concentration camps will never forget their experience during the war. In the novel, Night, Elle Wiesel states the theme, that the victims of the Jewish holocaust are profoundly affected by their hellish experiences. Many quotations from different major characters extracted from the novel support the theme. â€Å"One day I was able to get up, I decided to look at myself in the mirror on the opposite wall. I had not yet seen myself since the ghetto†¦Ã¢â‚¬  (p. 115) this quotation is a final statement about the effect the Holocaust has had on Eliezer. He implies that even though he has survived the war physically, he is essentially dead; his soul was killed by the suffering he witnessed and experienced. In this quote he indicates a fundamental separation between his sense of self and his identity as a Holocaust victim. His body-image reminds him of how much he suffered throughout the holocaust and how much of himself-his faith in God, his innocence, his faith in mankind, and his family. Eliezer survives and develops a sense of identity that will endure beyond the Holocaust. In assessing the impact of the Holocaust on survivors, it needs to be said that no person could have survived Hitlers concentration camps and emerged totally unchanged. Never shall I forget that night, the first night in camp that turned my life into one long night seven times sealed â€Å"(p. 34, 11-12) this is one of the first quotation which shows that Eliezer’s life change from the beginning of the camp. The quotation is taken after Eliezer is brought to the camps. In his head there are always these memories from the journey they had to make. He thinks about Mrs. Schachter who went crazy in the train because she had no water. He thinks about the smoke from the crematoria which scared him a lot. And he thinks about all his lost hope. Elizer doesn’t believe in god anymore beginning from this point. He thinks if someone like god would exist, he wouldn’t have to suffer in a concentration camp and he wouldn’t have to see all these pain. â€Å"That night, the soup tasted of corpses† (p. 65) this passage occurred after the pipel suffered, struggled between life and death, under Eliezer’s eyes, as he was obligated to watch a criminal act. Eliezers had seen worse, like the old man and the Polish boy who had done wrongs to deserve the punishments they received. The Polish boy stole during the bombing session and the old man ate soup from the cauldron. The pipel on the other hand did not really do anything wrong, but refused to talk and sacrificed his life. The death of the innocent child represents the death of Eliezer’s own innocence. Elizer was starting to lose faith in god in a world where an innocent child could be hung on the gallows and his entire emotional worldview transformed. The fact that the young boy remained alive and experienced death slowly made them cringe the most, which is why the soup tasted like corpses. Many psychological effects caused by the Holocaust forever changed the way the Jewish people view the world and themselves. â€Å"Many years later in Paris, I sat in the Metro, reading my newspaper. Across the aisle, a beautiful woman with dark hair, and dreamy eyes. I had seen those eyes before. † (p. 53, 21-23) this quotation occurs when Eliezer is working in a factory. One day, unprovoked, Idek, a German officer, savagely beats Eliezer, after which a French girl who works next to Eliezer in the warehouse offers some small kindness and comfort. She tells him to keep his anger for another day and advise him not to begin consider rebellion but to rely on faith. Eliezer sees after many years this one French girl again in Paris. He still remembers her look, especially her eyes. They talk about what happened in their past and in this one moment they shared. This quotation proves that pain goes by, but the horrible memories are still alive and can be affective in a person’s life. â€Å"Men to the left, women to the right† (p. 29) eight words spoken, indifferently, without emotion with painful life changing meanings. These ords separated Eliezer and his mother and sister forever, as well as countless other husbands and wives, mothers and sons, fathers and daughters on their arrival. The weak, old, and young people were basically worthless and had to be immediately executed by the SS officers. It emphasizes the cruel Nazi guards and the tragedies that were daily upon Jews in Auschwitz concentration camp. Millions of J ewish lives were profoundly affected by the Holocaust as a result. Being separated from your loved ones at such a young age is something that sticks with you your whole life and can make you cold as a person. Years later I witnessed a similar spectacle in Aden. Our ship’s passengers amused themselves by throwing coins to the â€Å"natives,† who dove to retrieve them† (p. 100, 18-20) in this quotation Elizer is after the Holocaust on a ship for holidays. When this ship passes natives the passengers starting to throw coins to them. Elizer sees how to young children are fighting in the water to grab these coins. Immediately his old memories are coming up when he is sitting in the train and people try to help by throwing bread into the wagons. But the people in there are starting to kill each other for bread. Deeply in Eliezer’s memories is one moment when a son kills his own father just to eat his bread. Elizer who felt this pain already once doesn’t want to happen it again, so he tells the passengers on the ship to stop it. All this proves that his experience and all the things that happened in concentration camps will never be forgotten by the prisoners â€Å"Jews, listen to me! That’s all I ask of you. No money. No pity. Just listen to me! † (p. 7) this passage occurs after Moshe returns and describes how the deportation trains were handed over to the German secret police at the Polish border. He escaped the concentration camp in order to warn Eliezer about the situation, but no one wanted to believe his story and people thought he was a lunatic. Moshe was a different person when he returned to his hometown; the joy inside of him was gone. His horror stories about deprivation, killing, and taking away everything you owned sounded so awful and unbelievable that his truth was dismissed. Moshe tried his best to warn the people from Sighet, but they ignored him and as a result everything that he was telling the citizens actually occurred again in 1944. This time he was clever enough to slip away before getting caught again. This quotation proves that Moshe’s previous hellish experience affected his chance of surviving. â€Å"I became A-7713. From then on, I had no other name. † (p. 42, 23) The Nazis started in the camp to mark people. They did it so they wouldn’t have to learn the names of the prisoners and the Nazis could handle with numbers and letters to identify them. Every prisoner became his own number. This number is a symbol for how he was seen in Auschwitz, as a slave and not as a person. This tattoo will always stay on Eliezer’s body, and it constantly reminds him of the many bad memories and feelings at the camp. So the most terrible thing which will always remind Elizer of his ominous time at Auschwitz is his tattoo. Night mostly occurs when suffering is worst, and its presence reflects Eliezer’s belief that he lives in a world without God. In Night, Eliezer exploits this allusion and develops the theme that the victims of the Jewish holocaust are deeply affected by their hellish experiences. Wiesels experiences in the concentration camps of Auschwitz and Buchenwald are very well detailed in the story; his accounts of starvation and cruelty are shocking—an intense testimony to the penalties of evil. The Holocaust was perhaps the most evil single event ever performed by human beings. Today, he is a writer, professor, political activist, and a holocaust survivor. â€Å"No human race is superior, no religious faith is inferior. All collective judgments are wrong. Only racists make them† Eliezer Wiesel.